About

Formerly known as Beauty Guide International, founded to uphold excellence in the global beauty industry, the Beauty Standard Association International Board serves as the trusted authority in professional standards, accreditation, and skills recognition. We are committed to shaping the future of beauty, wellness, and aesthetics through innovation, education, and international collaboration.

As a non-profit organisation, we set benchmarks for quality and professionalism, ensuring that beauty salons, spas, training institutions, and practitioners worldwide meet the highest international standards. Our accreditation provides credibility, global recognition, and confidence to clients and industry professionals alike.

Membership is open to leading schools, colleges, salons, spas, and individual professionals who wish to align with global standards and demonstrate their commitment to excellence. Through our certifications and diploma qualifications, we empower students and professionals to achieve a superior level of training that is recognised and respected across the world.

 

Board of Director /Comittee

We celebrate diversity and inclusion, creating a culture where every professional can thrive and deliver their best.

Lynette Ford

Chair of the board – Provides strategic leadership and ensures the association upholds the highest international standards in beauty and wellness accreditation.

Prof. Kim

Vice Chair of the Board – Supports governance, partnerships, and oversees the implementation of our global initiatives.

Dr. Hillary Phan

Education Director – Leads the development of training frameworks and qualifications, ensuring excellence in professional education worldwide.